Running a handmade jewellery business is just like going for a walk.
In October 2015, I decided to start walking regularly in an effort to improve my general health. I have the benefit of living a few minutes walk away from a beautiful nature reserve with stunning views and a wealth of wildlife.
In the early days, I really struggled to walk a few metres. I was suffering pain in my whole body and felt tired and breathless during the walk. I couldn't walk far and felt like giving up. With encouragement from my loved ones I decided to continue. In my effort to not give up, I decided to take a short cut and drive the short distance from my home to the entrance of the nature reserve. I had been doing this for a week or so, when one day, my son asked me why, if I wanted to get fit by walking, was I going to take the car. I explained that I found the walk very difficult and by driving to and from the nature reserve, it would make walking that little easier as it would reduce the distance. My son, in his wisdom explained that I was not making the situation any easier - just moving the problem. He told me that I needed to prepare properly if I was going to walk regularly as being unprepared could be costly to my health, causing more damage. Being the loving son that he is, he prepared a list of all the tools I needed to invest in if I was going to see any improvements in my health. I needed the following:
So why am I telling you this? Well, whilst I was walking yesterday, thinking about my clients and my own business, I realised the comparisons.
Just like my regular walks, running your handcrafted jewellery business can be a lot of fun and very rewarding when you are fully prepared.
For more information on this subject, please contact me at firstname.lastname@example.org